A recent study by Galt & Taggart forecasts an 8% annual growth in revenue for Georgia’s FMCG (Fast-Moving Consumer Goods) sector between 2025 and 2028, with market size expected to reach 31.7 billion GEL by the end of the period. The study attributes this growth primarily to increased purchasing power among the population.
Branded retail chains are projected to outpace other retail formats, driven by strategic development and geographic expansion. The study predicts that the branded chains market will grow by 14.8% annually during 2025–28 (compared to a 24.5% growth rate during 2021–24), increasing their market share from 40.7% in 2024 to 52.0% by 2028.
For 2024, the size of the FMCG market is expected to reach 23.3 billion GEL, reflecting a 9.5% year-on-year growth. This revenue growth is predominantly fueled by rising demand, with minimal price-driven effects.
Branded retail chains are leading this growth trajectory. Their revenues in 2024 are projected to rise by 14.9% annually, reaching 9.5 billion GEL, compared to a 6.1% annual growth rate for other retail formats. This performance will raise the market share of branded chains to 40.7%.
The study also highlights the rapid expansion of branded retail outlets. In 2024, 500 new branded chain stores were added, bringing the total number to over 4,000 nationwide. Notably, the number of branded stores in Tbilisi now matches the number in regional areas, though average sales per store in Tbilisi remain about 30% higher. Consequently, Tbilisi accounts for 56.7% of total branded chain revenue.
