With the support of the National Wine Agency and organized by the U.S.-based marketing firm Colangelo & Partners, a delegation of American wine professionals — including esteemed master sommeliers — visited Georgia for an in-depth exploration of the country’s winemaking traditions.

The visiting group included Paul Yanon, Vice President of Colangelo & Partners, and several master sommeliers with extensive experience in Michelin-starred restaurants and the HoReCa sector across the United States. Globally, only 279 individuals hold the title of Master Sommelier, making them among the most influential and sought-after experts in the wine industry.

During their tour, the sommeliers visited leading winemaking companies in the Kakheti region, where they were introduced to both classical and traditional Georgian winemaking techniques. A Georgian wine masterclass and curated tasting session were also held in Tbilisi.

“Traveling to Georgia has been incredibly impressive — from the revival of nearly extinct grape varieties to the preservation of ancient winemaking traditions and sharing them with the world. When wines are crafted with the quality we experienced in Georgia, they are absolutely export-ready, including for the U.S. market,” said Paul Iannone. “The key is storytelling. Once people hear the stories behind Georgian wines, they will understand and appreciate their unique aromas and character.”

The United States is considered a strategic market for Georgian wine, where the National Wine Agency is conducting an ongoing marketing campaign. A core part of this initiative involves bringing international wine professionals to Georgia to deepen their understanding of Georgian wine, its cultural context, and its export potential.

Since 2022, Colangelo & Partners — one of the largest and most experienced wine-focused marketing agencies in the U.S. — has led the campaign to raise awareness of Georgian wine across the American market. The agency has over 15 years of experience promoting global wine brands in the U.S.

This latest visit is expected to further enhance Georgia's visibility and credibility within one of the world’s most competitive wine markets.