In an exciting development for the Georgian beverages market, "Efes Georgia" is set to mark an exceptional year with anticipated record growth in both the beer and non-alcoholic beverages sectors.
The company's Corporate Affairs Director, Nikoloz Khundzakishvili, unveiled plans, to increase their non-alcoholic beverage exports to an impressive 60 million liters. This marks a significant rise from the 45 million liters exported the previous year.
Khundzakishvili stated, "Last year, we hit a historic high. We exported 45 million liters, setting a record. Today, we've seen a 25% increase and anticipate rounding off the year with a total of 60 million liters."
Efes Georgia's diverse business interests span across 25 countries, allowing for a diversified portfolio. With this extensive outreach, the increased export figures suggest a growing global demand for their non-alcoholic offerings.
In regards to the beer market, Khundzakishvili revealed that 2022 had witnessed another historic high, with the market amounting to 131 million liters. Imports comprised a small fraction of this, around 8%. He said, "We project a year-end growth of 5%, which is a notable achievement. This market's growth nearly mirrors that of the economy, showing a strong correlation between the two indicators."
Addressing the issues around currency fluctuations, Khundzakishvili acknowledged the challenges they pose, particularly to small and medium-sized companies with a focus on exports. However, he noted that larger enterprises manage to maintain a balance amidst these changes. In his opinion, exchange rate stability, rather than its value, is the key concern.
Emphasizing the importance of stability, Khundzakishvili said, "Whether the exchange rate is at 3 or 2.5, it's crucial that it remains stable. With stability, businesses can look forward to sound development."
In summary, as Efes Georgia navigates the complexities of global trade, it anticipates yet another successful year with significant growth in both the beer and non-alcoholic beverages markets. These developments not only underscore the company's resilience but also reinforce its position as a leading player in the industry.
