Levi's has released a video clip called "Fair Exchange" as part of their campaign called Greatest Story Ever Worn, which commemorates the 150th anniversary of the 501 model.

The video features a Georgian boy who trades his cow for a pair of Levi's jeans, with the story being based on a true event from Georgian history.

The campaign was developed in collaboration with the agency Droga5, and each video in the campaign depicts real-life stories. The video clip has been received with much excitement by viewers, especially those in Georgia who were surprised and delighted to see their country's history being featured in such a prominent campaign.