The Body Shop is a well-known brand that produces ethically-sourced, natural and cruelty-free beauty and skincare products. Since its inception, the brand has focused on empowering women and advocating for sustainable beauty practices.
The Body Shop Caucasus has followed suit, with Irina Adeishvili expressing her desire to make the brand more accessible to women in Georgia. Currently, The Body Shop Caucasus has five brand stores in Tbilisi and Batumi and four branches in Baku and Yerevan.
To further expand their reach in the region, Adeishvili announced plans to add at least two branches in Georgia by the end of 2022 and expand to Armenia, in addition to further activating the Azerbaijan market. The company's expansion plans aim to provide greater access to the brand's products and to continue promoting sustainable and ethical beauty practices in the region.
Furthermore, Adeishvili shared that by the end of the year, The Body Shop Caucasus will launch its official website in Georgia. This will enable customers to buy their favorite products online, providing greater convenience and accessibility.
