Oktoberfest 2023 has begun, and Löwenbräu is bringing the authentic Bavarian festival spirit to Georgia. Thanks to the #Lowenfest contest on social media, enthusiasts had the opportunity to showcase their creativity and passion for both the festival and the Löwenbräu brand. The best contestants enjoyed a unique event and competition, and the winner, Lasha Qamadadze, will go to Oktoberfest in Munich.

A combination of vibrant music, engaging games, delicious food, and of course, the distinguished German beer Löwenbräu, created an actual Oktoberfest mood at the event.

Nikoloz Khundzakishvili, the Corporate Affairs Director of EFES Georgia, emphasized the cultural significance of the event, stating, "Oktoberfest is one of the world’s most beloved celebrations. We decided years ago to hold Oktoberfest annually in Georgia. We are trying to develop the culture of beer consumption, the beer industry, and, of course, Oktoberfest is a celebration of meeting friends, sharing emotions and joy. Oktoberfest without Löwenbräu is unimaginable, as it’s Löwenbräu that is the host of this festival in Georgia."

Oktoberfest is a 200-year-old Bavarian tradition that has become a global celebration of beer, food and culture. Beer lovers from all over the world gather here every year for an unforgettable Munich experience. Löwenbräu is one of the 6 breweries allowed to participate in Oktoberfest. It should be noted that Löwenbrau has been sold every Oktoberfest since 1810.