BMW Motorrad, the motorcycle division of the BMW Group, is pleased to announce its strategic expansion into the Georgian market, partnering with GT Motors, an experienced retailer with a proven track record as a BMW car dealer. This collaboration underscores BMW Motorrad's dedication to bringing its premium motorcycles and exceptional customer experience to a broader audience in dynamic and developing regions.
Georgia as opportunity for growth.
Georgia, with its growing economy and increasing demand for high-quality mobility solutions, presents a promising opportunity for BMW Motorrad to establish a strong presence. The brand's entry into this market is part of a broader strategy to enhance its global reach and cater to the evolving needs of motorcycle enthusiasts.
"We are excited to introduce the BMW Motorrad brand to Georgia, and we're confident that our partnership with GT Motors will enable us to deliver an exceptional experience to our customers," said Frederic Stik, Head of Region Europe & Importers at BMW Motorrad. "GT Motors' expertise and commitment to the BMW brand will be instrumental in bringing our premium motorcycles to the Georgian market."
Partnering with an experienced local actor.
GT Motors' experience as a BMW car retailer in Georgia ensures a seamless and high-quality Sales and Aftersales experience for BMW Motorrad customers. The partnership will leverage GT Motors' existing infrastructure, expertise, and network to establish a strong presence for BMW Motorrad in the country.
Key highlights of BMW Motorrad's presence in Georgia are going to include:
A dedicated dealership network offering sales, service, and genuine partsA wide range of BMW Motorrad models, catering to diverse riding preferencesComprehensive customer support and riding training programs
By entering the Georgian market with GT Motors, BMW Motorrad continues to strengthen its position as a leader in the premium motorcycle segment. The brand remains devoted to innovation, quality, and customer satisfaction, ensuring that riders in Georgia can experience the thrill of BMW Motorrad's legendary motorcycles.
“BMW Motorrad is one of the top global brands in the motorcycle industry, with a truly remarkable history and heritage. We are confident that this important step will elevate Georgia’s motorcycle culture to a new level. It is a matter of great pride for us that GT Motors has been entrusted with opening the Georgian market to such an outstanding brand. For our company, this represents another strategic milestone on the path of successful cooperation with the BMW Group and will further strengthen our leadership position in the Georgian market,” said Tamuna Diasamidze, Head of Sales at GT Motors.
The official BMW Motorrad representation is now open in Georgia, and a variety of motorcycles is already available for viewing, testing and purchasing at 216 D. Aghmashebeli Alley, Tbilisi, Georgia.
